Privacy Policy

Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and certain cookies installed on your device. As you browse the site, we also collect information about the individual pages or products you view, what websites or search terms referred you to us, and how you interact with the site. We refer to this as Device Information.

We collect Device Information using technologies like:

  • Cookies – Data files placed on your device, often including an anonymous identifier. To learn more or disable cookies, visit All About Cookies.

  • Log files – Track actions on the site and collect IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels – Electronic files used to record browsing behavior on our site.

When you make or attempt to make a purchase, we also collect information like your name, billing and shipping address, payment details (including credit card numbers), email address, and phone number. This is referred to as Order Information.

When we mention Personal Information in this policy, we’re referring to both Device Information and Order Information.

How We Use Your Information

We use your Order Information to:

  • Fulfill and process your orders, including payment, shipping, and order confirmations.

  • Communicate with you about your order.

  • Screen for potential risk or fraud.

  • Send marketing communications, based on your preferences.

We use Device Information to:

  • Help identify fraud or potential risk.

  • Improve and optimize our site experience and advertising performance through analytics.

Sharing Your Personal Information

We share your Personal Information with trusted third parties that help us operate our business, such as:

  • Shopify, our ecommerce platform. You can read how Shopify handles your data here.

  • Google Analytics, which we use to understand website usage. Learn more here or opt out here.

We may also disclose information when legally required, such as in response to subpoenas, search warrants, or to protect our rights.

Behavioral Advertising

We use your Personal Information to deliver targeted ads or marketing campaigns we think you'll enjoy.

You can opt out of interest-based advertising via:

Customs and Import Fees

Please note: international customers are responsible for any customs duties or import taxes imposed by their local government. Bright Legs has no control over these charges and cannot predict their amount.